Category: Work

Unsplash Short-eared Owl Mathew Schwartz
Category: Work

Let’s Explore Taglines With Owls

Here’s a bird’s-eye view of a taggle (the collective noun for taglines — the collective noun for owls is parliament) of Graphic Language Company taglines: wherein I took War-and-Peace-length client briefs and scorched them into even briefer (*sp) matchbook—cover-length missives.

Continue reading
Winslow Homer's 1899 Painting, Flower Garden and Bungalow
Category: About Pages, Work

A Convenient About Page

After years of intense competition, Bermuda’s two largest office coffee companies, CoffeeWorks and Convenience Coffee, merged in late 2016. The About Page copywriting for the winning brand, Convenience Coffee, was meant to: Continue reading