Category: Work

Unsplash Short-eared Owl Mathew Schwartz

Category: Work

Let’s Explore Taglines With Owls

Here’s a bird’s-eye view of a taggle (the collective noun for taglines — the collective noun for owls is parliament) of Graphic Language Company taglines: wherein I took War-and-Peace-length client briefs and scorched them into even briefer (*sp) matchbook—cover-length missives.

Category: About Pages, Love Letters, Work

To Laugh Often and Much

The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951. Continue reading

World Tuna Flat Races 2017 Canada 150 tuna maple leaf sandwich graphic

Category: Copywriting, Creative Direction, Work

How to Make a Tuna and Maple Leaf Sandwich

Every spring for years, long before (as Rhys from the legendary Shore Club likes to say) “the eyes of the world are on Hubbards Cove” I worked on the creative direction and copy for the annual World Tuna Flat Races.

Category: Copywriting, Creative Direction, Work

Shitty Jobs

There was a time when you could have propped the gates to King’s Landing open with a single copy of Bermuda’s Yellow Pages, one of the most looked-up categories, right up there with Pizza, was Plumbing.

Indri Yoga Men's OS Yoga Class Hero Image

Category: About Pages, Copywriting, Creative Direction, Work

Yoga for the Birds

When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.