Category: Roots

Category: About Pages, Roots

Clowning Around

When my eldest son was about three years old my wife was working evening and night shifts as a dementia and palliative care nurse.

I’d often have delivered Matt to daycare on my way to work before she was up in the morning Continue reading

Illustration of a make believe castle on a blue night sky
Category: About Pages, Roots

Make. Believe. Copywriter.

I never believed I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, learn to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia (Good idea Wendy!), Canada and Malta. They all just seemed like good ideas at the time.

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Tim Hortons Timbit® glazed donut holes
Category: Roots

A Timbit’s Epiphany

As strange as this is is going to sound, back in 1998, my wife of the day, finding me home from the office early, delirious with excitement about my soon-to-be (as in, 0900 the following morning) new career as one of the world’s greatest copywriters, Continue reading

Original Zendesk lotus blossom logo
Category: Roots

Tatooine Customer Service

Back in the days when Zendesk’s logo featured a stylized lotus blossom, and was accompanied more often than not by a Buddha-like character (who looked disturbingly similar to Jabba the Hutt), I was the newly-anointed Continue reading

Stuart Mackay's Dalmatian BFF, Buddy, at Queensland Beach, Nova Scotia
Category: About Pages, Roots

Queensland Beach, Nova Scotia

Queensland Beach is located on Nova Scotia’s South Shore, about a half an hour’s drive west of Halifax. It’s arguably the most popular of St. Margaret’s Bay’s ten beaches, in large part, because you have to pay to access its nearest neighbour, Hubbards Beach, Continue reading