Category: Lost and Found

David Ogilvy on Copywriting

I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I printed, laminated and Blu-Tack-ed it to one of my kitchen cupboard doors to remind me that I’m not the only schmuck who gets stuck.

Category: Lost and Found

Less of Leonard Cohen

“You know who said it best? Leonard Cohen. He meditated all those years at Mt. Baldy Zen Center, often for twelve hours at a time. In an interview, he said his storyline just wore itself out.”