“You know who said it best? Leonard Cohen. He meditated all those years at Mt. Baldy Zen Center, often for twelve hours at a time. In an interview, he said his storyline just wore itself out.”
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David Ogilvy on Copywriting
I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I have it printed, laminated and Blu-Tack-ed to one of the upper cupboard doors in my kitchen to remind me that I’m not the only schmuck who gets stuck.
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