Category: About Pages

As important as About Us and About the Team and Meet the Crew pages are to working some warmth and welcoming into an organization’s website, the grind in getting these stories across the finish line is often not the writing, it’s getting the backstory.

Passenger traffic to and from Malta International Airport (for perspective, keep in mind that this is an archipelago of three islands with one airport, so whomever comes down, for the most part, goes back up) has increased from 4,290,304 in 2014, to 6,808,177 in 2018.

When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.

Someone once counselled Stephen Hawking that each equation he included in his book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.

At the time I wrote this about-page-style copy there was no official About page at fontscafe.com so it’s on the site’s home page. I’ve seen Fonts Café fonts on signs and greeting cards and posters from Australia to Morocco.

The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951, but Continue reading