Bermuda rooftops are clad with white-painted (traditionally limestone) tiles and meant to be kept immaculately clean because they are the front line in the collection of rainwater.
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David Ogilvy on Copywriting
I came across David Ogilvy’s letter “I am a lousy copywriter” years ago on the Letters of Note website. I printed, laminated and Blu-Tack-ed it to one of my kitchen cupboard doors to remind me that I’m not the only schmuck who gets stuck.
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A Timbits Epiphany
As strange as this is is going to sound, back in 1998, my wife of the day, finding me home from the office early, delirious with excitement about my soon-to-be (as in, 0900 the following morning) new career as one of the world’s greatest copywriters, Continue reading
Tatooine Customer Service
Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused companies in Bermuda.
A Brief, Hawking-themed Cover Letter Introduction
Astronomer, Simon Mitton, once counselled Stephen Hawking [Wikipedia] that each equation he included in his upcoming book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.
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Clowning Around
When my eldest son, Matt, was about three years old, my wife was working evening and night shifts as a nurse on the dementia and palliative care wards in a nursing home.
Many mornings Matt and I had hit the road — him for daycare and me to work — before she got home from an all-nighter. Continue reading
An About Page (almost) for Gozo’s Only Font Company
You can find Fonts Café vintage, hand drawn typefaces, graphics and frames on menus, book covers, signs, greeting cards and posters, from the middle of the Med to the Marrakech Medina to the Mount Barker Shopping Centre in South Australia.
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Let’s Explore Tag Lines With Owls
If you’ve yet to experience humorist, David Sedaris’ writing, his “Let’s Explore Diabetes With Owls” is a riotous hoot. I haven’t given up thinking Continue reading