Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.
Let’s Explore Taglines With Owls
Here’s a bird’s-eye view of a taggle (the collective noun for taglines — the collective noun for owls is parliament) of Graphic Language Company taglines: wherein I took War-and-Peace-length client briefs and scorched them into even briefer (*sp) matchbook—cover-length missives.
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To Laugh Often and Much
The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951. Continue reading
How to Make a Tuna and Maple Leaf Sandwich
Every spring for years, long before (as Rhys from the legendary Shore Club likes to say) “the eyes of the world are on Hubbards Cove” I worked on the creative direction and copy for the annual World Tuna Flat Races.
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Make. Believe. Copywriter.
I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.
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Shitty Jobs
There was a time when you could have propped the gates to King’s Landing open with a single copy of Bermuda’s Yellow Pages, one of the most looked-up categories, right up there with Pizza, was Plumbing.
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Yoga for the Birds
When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.
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Love Letters: The Art & Soul Edition
Love Letters was a biweekly brew of font-focused briefs for creatives craving handcrafted vintage and retro type, tips and tools — made by real, live humans with paper, pencils and pens (and coffee.) Continue reading