Original Zendesk lotus blossom logo and guru on green background
Category: Copywriting, Roots, SaaS

Tatooine Customer Service

Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.

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Unsplash Short-eared Owl Mathew Schwartz
Category: Work

Let’s Explore Taglines With Owls

Here’s a bird’s-eye view of a taggle (the collective noun for taglines — the collective noun for owls is parliament) of Graphic Language Company taglines: wherein I took War-and-Peace-length client briefs and scorched them into even briefer (*sp) matchbook—cover-length missives.

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Illustration of a make believe castle on a blue night sky
Category: About Pages, Love Letters, Roots

Make. Believe. Copywriter.

I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.

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