As important as About Us and About the Team and Meet the Crew pages are to working some warmth and welcoming into an organization’s website, the grind in getting these stories across the finish line is often not the writing, it’s getting the backstory.

Passenger traffic to and from Malta International Airport (for perspective, keep in mind that this is an archipelago of three islands with one airport, so whomever comes down, for the most part, goes back up) has increased from 4,290,304 in 2014, to 6,808,177 in 2018.

When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.

Someone once counselled Stephen Hawking that each equation he included in his book, “A Brief History of Time” — the sort of book that he hoped would sell well in airport bookstores — would halve its sales.