Back in the days when Zendesk’s logo featured a stylized lotus blossom and was accompanied, more often than not, by a Buddha-like character who looked disturbingly similar to Jabba the Hutt, I was the newly-anointed Group Marketing Counsel for three water- and beverage-focused B2B and B2C companies in Bermuda.
Let’s Explore Taglines With Owls
Here’s a bird’s-eye view of a taggle (the collective noun for taglines — the collective noun for owls is parliament) of Graphic Language Company taglines: wherein I took War-and-Peace-length client briefs and scorched them into even briefer (*sp) matchbook—cover-length missives.Continue reading
To Laugh Often and Much
The poem, “To Laugh Often and Much,” was credited to 19th-century American essayist, lecturer, philosopher, poet, and friend of Henry David Thoreau, Ralph Waldo Emerson, by Albert Edward Wiggam in 1951. Continue reading
How to Make a Tuna and Maple Leaf Sandwich
Every spring for years, long before (as Rhys from the legendary Shore Club likes to say) “the eyes of the world are on Hubbards Cove” I worked on the creative direction and copy for the annual World Tuna Flat Races.Continue reading
Make. Believe. Copywriter.
I never thought I’d end up being a copywriter for twenty-plus years on three continents, run two and a half marathons, train to teach yoga in India, Canada, Austria and the Czech Republic — and actually teach it in Australia, Canada and Malta. They just seemed like good ideas at the time.Continue reading
There was a time when you could have propped the gates to King’s Landing open with a single copy of Bermuda’s Yellow Pages, one of the most looked-up categories, right up there with Pizza, was Plumbing.Continue reading
Yoga for the Birds
When I’m not writing client copy, doing an abysmal job at updating this website, or looking for more copywriting gigs, I teach small group and private yoga lessons. In the fall of 2014 I was subbing for another teacher at the Maritim Antonine Hotel & Spa in Malta.Continue reading
Love Letters: The Art & Soul Edition
Love Letters was a biweekly brew of font-focused briefs for creatives craving handcrafted vintage and retro type, tips and tools — made by real, live humans with paper, pencils and pens (and coffee.) Continue reading